How Important Is Your Content When Designing A New Website?

The content of your website is the core of your website design. Websites can have the best graphics and aesthetic appeal, but without content, it is as good as dead. Your content is the part of your site that matters the most, requiring the most input. Especially so for you, the website owner, because you know your business best.

Website content has to make sense

Firstly, the obvious characteristic of website content is to make sense. Your content should elaborate on what your site is about, connecting the visitor to your site’s purpose. Ccarelessly strung sentences or worse still, irrelevant content, will never attract visitors to your site. This might have a negatively impact on your site’s reputation, which can take a long time to recover.

Having one topic or area that a site covers is advisable as it allows for specialization in the area thus making it the “go-to” place for such information. However, diversity in website content can also be a plus. It can attract more traffic from people with different interests. This is more common to blogs and might take more preparation because every piece or article has to be unique yet exhaustive about the subject matter. One advantage of diversifying content is that it does not limit the URL links that can be included on a site.

Content dictates the appearance of a website

Your content is important as it dictates the appearance of your site on search engine results. Search engines use the site’s content to generate results, therefor high-quality content is essential. Also, search engines looks for links to related sites to include. The lack of content or low-quality content makes your site less visible on search engine results. Also important is to note that search engine optimization is based on keywords. Including keywords relevant to your website content will greatly improve the visibility of your site and therefor attract more traffic.

Direct your website content

Your content has to appeal to your specific demographic to increase visitors to your site. Picking an audience is covered in How to pick the right audience for your website. This will guide you on research and help to build different interests relating to changing trends in a specific area.

Make it your own – Never Plagiarize

to plagiarize content from a different site is one of the worst mistakes you can make . With far-reaching implications for example, invisibility on search engines, among others, which is one of the control measures for plagiarized content. Further more, it also puts off the reader, as well as it makes your site a cliché as others provide the exact same content.

Content can be…

Important to remember is that content does not have to be written word only. Content can also be expressed as images, clip art, podcasts (that can be downloaded), even videos like “Do-it-yourself” projects. These are subject to the guidelines on the importance of website content.

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